Bagel Bash at NECANN Boston 2026 — the recap video

On April 24 the Bash moved into Trident Booksellers and Cafe to kick off NECANN weekend. Bagels between the bookshelves, coffee by the gallon and a room full of the Northeast cannabis industry.

Date
Venue
Trident Booksellers & Cafe, Boston MA
Conference
NECANN Boston
Recap
43-second video

Watch the Boston Bash in 43 seconds

The video opens on the brick storefront of Trident Booksellers and Cafe, then steps inside past the book tables to our Bagel Bash sign. From there it follows the morning: wristbands going on at check-in, a long hug at the door, the line for bagels at the counter, exhibitors talking with guests, cans of Levia on the cafe tables, and a packed room that ends on a thank-you card for every sponsor who made it happen.

If the video does not load, you can open the file directly.

Why a bookstore for a cannabis breakfast?

Because it felt like Boston. NECANN weekend brings the whole Northeast industry to town, and most of the rooms near a convention are hotel ballrooms that all look the same. Trident is a neighborhood institution with books stacked to the ceiling and a cafe that knows how to make coffee for a crowd. Our sign went up over the new releases, and the room did the rest.

This was the Boston return, and it kicked off NECANN weekend the way we hoped: with carbs, community and the kind of conversations that keep going on the show floor. Massachusetts operators compared notes with people from around the Northeast. Founders found their bankers, marketers found their next clients, and a few people found the cousin of someone they used to work with, which is how these mornings tend to go.

What does a cafe Bash feel like compared to a big venue?

Closer. In a beach club or a loft the crowd spreads out. In a bookstore cafe everyone is within arm's reach, so introductions happen faster and the noise level climbs early. People sat down at the cafe tables with a bagel and a coffee and ended up staying through two or three conversations instead of circling. It is a format we would happily repeat.

Photos from the morning

Nineteen selfies by Jordan Isenstadt from inside Trident Booksellers. Select any photo to see it full size.

  • Jordan Isenstadt with two guests under the Bagel Bash screen at Trident Booksellers
  • Jordan Isenstadt with two guests in front of the upcoming events screen
  • Jordan Isenstadt with two guests by the cafe doorway
  • Jordan Isenstadt with two guests in the cafe
  • Jordan Isenstadt with a guest in a burgundy coat
  • Jordan Isenstadt with guests at a cafe table holding up cards
  • Jordan Isenstadt with a smiling guest by the window
  • Jordan Isenstadt with a guest in a pink sweater
  • Jordan Isenstadt with two guests in the crowded room
  • Jordan Isenstadt with a guest in front of the sponsor screen showing High Times, Sweed and PayRio
  • Jordan Isenstadt with two guests in conference lanyards beside a Franz Kafka poster
  • Jordan Isenstadt with two guests in the busy cafe
  • Jordan Isenstadt with a guest beside a Franz Kafka poster
  • Jordan Isenstadt with a guest by the bookstore entrance
  • Jordan Isenstadt with two guests, one in a Levia cap
  • Jordan Isenstadt with two guests, one in a Lit Alerts shirt
  • Jordan Isenstadt with two guests near the windows
  • Jordan Isenstadt with three guests in front of the Big Macher screen showing Safe Harbor
  • Jordan Isenstadt with two guests, one in a PayRio cap, under the Bagel Bash sign

Stills from the video

Eight frames pulled from the recap. Select one to see it larger.

  • Bagel Bash NECANN Boston 2026 sign over the book displays at Trident Booksellers and Cafe
  • Brick storefront of Trident Booksellers and Cafe on the morning of the Bash
  • Check-in table with a pile of blue wristbands
  • Two attendees hugging at the door
  • Guests lining up at the counter for bagels
  • Two attendees talking at an exhibitor table
  • Levia cannabis seltzer cans on a cafe table
  • Attendee at a cafe table with coffee and a bagel

Thank you to the Boston sponsors

The closing card of the video names everyone who covered the room and the food. Here they are again, because they earned it.

Presented by our Big Macher sponsors

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Special thanks to our friends

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Were you there?

If you are in the video and would like a still for your own feed, or you would prefer to be cut, email [email protected]. For the rest of 2026, see the photo recaps from Ventura and Chicago, and join the newsletter to hear about the next Bash first.

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The Bagel Bash

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Every 2026 gathering and what is coming next.

Newsletter

Invitations land here first.

Sponsor

Put your name on the next room full of bagels.